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What is Social Commerce? How to go with the Social Commerce flow?

When mastering e-commerce in 2018, all you need is creating more appealing online shopping experience on social media according to your customer's voice.
09-Jul-2018

 
The customer is always right in the world of online marketing these days. So obviously in 2018, mastering social commerce should be your top priority and the most you can do to succeed in Social Commerce is create engaging E-commerce Solutions, experience and utilize social media in the voice your customers relate to.
 
Before moving ahead let's brush up a bit on what Social Commerce actually is.
 
What is social commerce?
 
Social Commerce is the result of best e-commerce practices combined with the strategies of savvy online marketers on social media.
 
Shoppers today turn to social platforms like Twitter, Pinterest, Instagram, and Facebook to make the decision on what to purchase online. On the other hand, these very platforms are capitalizing on this trend by adding buttons like 'shop now' that encourage shoppers to take an immediate action. 
 
For instance, Facebook improved their mobile shopping by making it so that shopper can directly buy from Facebook instead of going to the retailer's website. Customers can either add the billing information right then and there or save their payment details for future purchases.
 
However, the ensuing trend of customers turning to social media for more information about the products they want to purchase, indicates the potential of social commerce. 
 
Why should your Business jump onto the Social Commerce Train?
 
Social platforms were originally designed to allow users to connect, interact and most importantly express themselves. These days perhaps the most flourishing e-commerce stores are those that are joining the conversation on social media, not just trying to grab attention.
 
To understand the current state, following are some stats that show the power of Social Commerce:
 
•At the end of 2017, there were about a billion active people on Instagram.
•5% of the referral traffic comes from Pinterest worldwide.
•Over 2 billion active users can be found on Facebook, which apparently holds the majority of digital advertising.
 
The mind-boggling increase in engagement across all social networks has become a challenge to navigate through all the different platforms. Social Commerce, in this case, improves customer retention strategies and building brand loyalty. Hence, businesses need to leverage social platforms to isolate their target market and use creativity to turn visitors into buyers.
 
Popular Platforms
 
As of now, there are primarily three social platforms that currently own the Social Commerce area: Facebook, Twitter, and surprisingly Pinterest.
 
1. Facebook
 
 
Recently, Facebook has upgraded its social commerce capabilities. Brands can now create a complete “Shop Now” pages/stores. Even Messenger is being leveraged by brands to directly interact with customers both before and after the sale to measure customer expectation and satisfaction.
 
Through Facebook stores, now you can…
 
  • Upload all your products as well as product information.
  • Customize and Curate the product catalog.
  • Sell from your Page directly.
  • Manage orders.
  • Run Facebook ads to promote products.
  • Gain insights.
While this Facebook tool is at your disposal, here are a few things you need to keep in mind. Select the products that match the interest of your target audience. Start by releasing new products here or focus on your popular products to check how they are received by your audience. 
 
Through trial, error, and experimentation you have to contemplate what works best for you, but keep in mind that not everyone on Facebook is sold on to the concept of social commerce, yet. Overwhelming your target audience with choices is a bad way to go. Narrowing choices down for them would give you the results you're looking for.
 
2. Twitter
Selling to customers via Twitter is now possible as well. If you tweet a product on your twitter account it would include a buy button by default, meaning your prospective customers can now purchase your product without leaving Twitter. This new feature can be used in a number of ways by savvy online marketers. In order to accomplish such a user-friendly & seamless feature, Twitter has partnered up with various e-commerce platforms.
 
You can also promote your tweets like Facebook Ads now, making it far more easier to expand your target audience by placing the product in front of them. Other features allow brands to host flash sales, twitter only sales for promotion and even launch products all on twitter.
 
Twitter like Facebook, also stores user’s information so it doesn’t have to be repeatedly entered, making a smoother mobile shopping experience.
 
3. Pinterest
Pinterest has a feature of Buyable pins which was first revealed in June 2015. Since then Shopify reports have declared that the average sale value on Pinterest is $50, higher than any other social platform. Customers can pin what they like and simply click "Buy it" to purchase right there with either a credit card or Apple Pay.
 
Pinterest is known to have worked with major retailers, like:
 
  • Nordstrom
  • Macy’s
  • Wayfair
  • Bloomingdale’s
What is great about Pinterest is that only a tiny portion of the entire platform's content is unique. According to a source, about 80% of content on Pinterest are repins. This can be a major benefit if you have a content creator on your team.
 
Leverage this platform by displaying your products in a variety of colors. Since quality images play an integral role in the conversion of visitors to customers. It would be a great idea to spend some time and money to capture perfect images for Pinterest. 
 
Why Social Commerce Trends Matter for your online business
 
Online connections are becoming more and more exclusive and potential customers are now starting to connect directly with businesses and brands, providing you an opportunity to create a brand’s image in an entirely smart and new way; fundamentally changing how customers feel about your brand. 
At e-commerce in a Box, we have studied these trends closely and we understand the complexities this new digital age has brought upon us. Therefore, our team is well equipped to handle Digital Marketing for E-commerce. Get in touch with us today so we can begin formulating a strategy that best suits your brand. Whether it be E-commerce for Small Business or for corporations, we are the ultimate solution.